WARSAW · POLAND
Feel the K —
2026 POLAND
KOREA
BRAND WEEK
Korea's boldest culture and content brands land in Warsaw for two days
— TV, games, webtoons, K-beauty, K-food and more. Meet the makers, discover the IP, feel the K.
15 TUE — 16 WED
SEPTEMBER 2026
PGE Narodowy
Business Club · Warsaw
ABOUT THE WEEK
One country. Nine cultures.
Endless brands.
2026 Poland Korea Brand Week brings the full spectrum of Korean creative industries to the heart of Warsaw. Over two days, Polish and European buyers, partners and fans connect directly with the studios, publishers and brands behind Korea's global wave.
9
Content categories
2
Days · B2B + B2C
80+
Korean brands
Warsaw · September 2026
OVERVIEW
The event at a glance
DATES
15–16
September 2026 · Tue–Wed
VENUE
PGE Narodowy
Business Club · Warsaw
FORMAT
B2B + B2C
Business day + fan day
CATEGORIES
9
Content sectors · 80+ brands
Host
Ministry of Culture, Sports and Tourism (Republic of Korea).
Organizer
KOCCA — Korea Creative Content Agency.
Audience
European buyers & partners, and the public.
PROMOTION VIDEO
Feel the K — in motion
Watch the official 2026 Poland Korea Brand Week promotion film.
Experience Korea
Through Content
From K-content to beauty, food, tourism and culture, discover Korea through exhibitions, interactive experiences and special events.
Where deals get done
A dedicated B2B day for European buyers, distributors and licensees
to meet Korean content owners face to face —
pre-scheduled matchmaking, curated showcases and market briefings.
1:1
Business Matchmaking
Pre-booked meetings with the right Korean partners.
IP
Licensing Showcase
Character, drama and format IP ready to license.
◎
Market Briefings
How to enter the CEE market, from people who did.
↗
Networking Lounge
Where the after-meeting deals really happen.
VENUE & TRAVEL
PGE Narodowy
Business Club
Warsaw's national stadium and one of Europe's
premier event venues, minutes from the city centre
and easily reached by metro, rail and air.
◆
Al. Ks. J. Poniatowskiego 1, Warsaw
Business Club entrance, Level 2
◆
Metro M2 · Stadion Narodowy
Direct line from city centre
◆
Chopin & Modlin Airports
30–50 min transfer to venue
For detailed information, please visit the official website .
Feel the K.
Be there.
Secure your pass for 2026 Poland Korea Brand Week —
September 15–16, PGE Narodowy, Warsaw.