Feel the K —
2026 POLAND
KOREA
BRAND WEEK
Korea's boldest culture and content brands land in Warsaw for two days
— TV, games, webtoons, K-beauty, K-food and more. Meet the makers, discover the IP, feel the K.
One country. Nine cultures.
Endless brands.
2026 Poland Korea Brand Week brings the full spectrum of Korean creative industries to the heart of Warsaw. Over two days, Polish and European buyers, partners and fans connect directly with the studios, publishers and brands behind Korea's global wave.
Nine ways to feel the K
From primetime drama to plush characters —
every corner of the Korean content universe under one roof.
01Formats, distribution and the studios exporting Korean television worldwide.
02Mobile, PC and console studios plus the publishing partners scaling them.
03Feature and series animation studios shaping the next global hits.
04Global character IP and licensing — from plush to fashion collabs.
05Digital comics platforms and the stories being adapted across media.
06The series, casting and co-production deals driving the drama boom.
07Skincare and cosmetics brands seeking European retail and distribution.
08Food and beverage brands bringing Korean flavour to Polish tables.
09Destinations and travel partners turning fandom into visits to Korea.
Where deals get done
A dedicated B2B day for European buyers, distributors and licensees to meet Korean content owners face to face —
pre-scheduled matchmaking, curated showcases and market briefings.
Pre-booked meetings with the right Korean partners.
Character, drama and format IP ready to license.
How to enter the CEE market, from people who did.
Where the after-meeting deals really happen.
The fan festival
Doors open to the public for a full day of stages, tastings, pop-ups and photo moments across the K-universe.
About the Dwarfs and Orphan Marisha
‘The Legend of Kitchen Soldier’
Brands you'll meet
K-IP global licensing agency — 10 IPs, 22 years of licensing expertise.
Placeholder — replace with a confirmed participating brand.
Placeholder — replace with a confirmed participating brand.
Placeholder — replace with a confirmed participating brand.
PGE Narodowy
Business Club
Warsaw's national stadium and one of Europe's
premier event venues, minutes from the city centre
and easily reached by metro, rail and air.
Feel the K.
Be there.
Secure your pass for 2026 Poland Korea Brand Week —
September 15–16, PGE Narodowy, Warsaw.